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Jay Cox

@readfoundedco · Solo founder · Founder since 2026

Economist working in real estate finance. I reverse-engineer small to mid-sized exits to understand how companies became valuable enough to acquire.

Everything I've built 1

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Circle on X 21

The people Jay talks with most on X, closest in the middle. Replies, quotes, reposts and mentions, both ways, with recent weeks counting most.

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Updated weekly · 29 SeptShare as a picture →

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Jay Cox@readfoundedco

The 80/20 rule dictates that 80% of growth comes from 20% of the work. Markus, the founder of Plenty of Fish lived by this rule. He focused on just three key metrics to target growth: site visitors, messages sent and messages received on platform. If you could only pick three

Sep 26, 2026
Jay Cox@readfoundedco

Like many of you, I write my case studies alongside my 9-5 job. Finding 6-8 hours per week to write each article, create distribution materials, think of clever snippets to write and to proofread is sometimes quite tricky. I’ve started devoting my mornings to uninterrupted

Sep 25, 20262
Jay Cox@readfoundedco

It blows my mind how quickly things can turn around in business. From growing at a ridiculous rate between 2012-2020, Pura Vida faced headwinds when Apple changed its app-tracking rules. Operating income fell from seven figures to negative eight figures in a span of just three

Sep 25, 2026
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